Monday, November 26, 2007

Magnanimous Music Mogul Maneuvers Magnificent Marketing!

If you live on Earth, you have heard about the deal between Country Music Legend Garth Brooks and mega super store, Wal-Mart. Brooks, who has always proved to be a marketing innovator, has inked a deal that is sure to set the music industry on fire. Recently parting from his label, Capitol Records, the deal grants sole distribution rights to Wal-Mart.

What can we learn from Garth? First, he's all about the business, his fans, and marketing, something I speak about repeatedly both on my weekly radio show as well as in my book, The Indie Guide To Music, Marketing and Money. While Brooks has not recorded a new CD since 2001, his least successful by Brooks's standards, this marketing genius still captures headlines, creating urgency for his music.
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How does he do it? Brooks learned from his time in the trenches, when every label rejected him sometimes twice, it's all about the business. Brooks took the business very seriously and handled his contract negations with incredible savvy and skill. One of the most important negations he made was to make sure he owned the masters to his own music.
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Because Brooks owned the music, he received a higher percentage of the gross, which helped insure he covered the recoupable costs the labels receive. Ultimately, whether he was still with Capitol or not, he owned his music and that enabled him to be able to do whatever he wanted with it.
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A big mistake label seekers make when in negotiations is to let go of their rights in order to get the "prize." If you give up your rights and your label shelves the project and drops you, anything you created is theirs, even if you wrote the music. You can't take it with you unless you have a lot of money and a really great lawyer. But even so, the label has the final say.
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There is a lot we can learn from the masters and this is one lesson I hope everyone is able to hold on to; learn the business and always get legal advice and counsel before you go into contract negotiations. If you don't know a really great entertainment attorney, I have a few I would highly recommend. Here is their contact information: Jordan Keller and Miller Hogan of Lassiter, Tidwell and Hildebrand (615) 259-9344. To find out more about these two lawyers go to: http://www.lassiterlaw.com. Jordan, whose clients include the Backstreet boys will be on my show in a few weeks, so don't miss it! To a better day in every way ~ Jaci Rae "The Rae of Hope" Copyright 2005 Jaci Rae

Jaci Rae is the #1 Best Selling author of "Winning Points with the Woman in Your Life One Touchdown at a Time" ISBN 0974622907 and "The Indie Guide To Music, Marketing and Money" ISBN 978-0-9746229-4-1 as well as the host of the Jaci Rae show. Dubbed by the media as "Racy Jaci" because of her quick wit and "The Rae of Hope," for her powerful insight, please make sure to check her out at: http://www.jacirae.com To hear Jaci's popular show, with some of the top behind the scenes as well as famous bands go to: http://www.jacirae.com click on the weekly show link.

Guerrilla Marketing, Music and You

Guerilla Marketing is the use of unconventional marketing techniques intended to get maximum results from minimal resources, which let's face it; most indie musicians have minimal resources. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing endeavor, which when used properly can reap many rewards for the diligent user.

So what can you do to use guerrilla marketing to help further your music career? The first piece of advice I can give you is to think outside the box. Don't do what everyone else is doing. Here area few ideas to get you started:
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• Use podcasts to broadcast your music, helping to expose your music to a lot of people who may have never heard it before. Make sure that you plug your website and where they can purchase your products. • Why not go to your local library and see if they will allow you to do a free concert there in exchange for a percentage of your sales of product after your show. Libraries are in dire need of funds. • Another easy and free way to get your name out there and seen is to write reviews on every product your own, have used, read or heard. Then post the reviews on places like amazon.com and barnesandnoble.com.
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Make sure to put a small two or three sentence bio at the end of each review that has the name of any CD projects you have done. You can't post your URL there; they will delete your bio. When you post your reviews, put your vanity email address inside your "real name." While those sites won't allow you to post your URL, if your URL is part of your "real name," they don't say a word. Check out amazon.com and look for one of my reviews.
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This is what you will see: "Jaci Rae - The Rae of Hope. raeofhope@jacirae.com." (Don't use a real email address or you will end up with a lot of spam. That is my website, but the email address if fake.) Why is this an important step? Because people will read your reviews and you get your name out there. Most consumers are Internet savvy and if they are interested in you, will check you out.
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These are just a few ideas. A very important part of the guerilla marketing process is the business side. In order for all of the ideas you come up with to benefit you, you have to be registered with the correct places so that when your hard work begins to paying off, other people know it as well. Here is a list of some of the places you must register:

Broadcast Data Systems attn: (find out who is in charge at that time) Los Angeles 6255 Sunset Blvd., 19th Fl Hollywood, CA 90028 323-817-1506 323-817-1511 http://www.bdsonline.com/

and

SoundScan http://www.soundscan.com/ Retail 914-684-5505 retail@soundscan.com Venue 914-684-5506 Fax 914-686-1556 venue@soundscan.com

I list more ideas as well as places to register your music that will be crucial to your music success in, The Indie Guide to Music, Marketing and Money and its companion The Indie Guide to Contact Information. There are a lot of Guerrilla Marketing techniques I am sure you can come up with yourself. If you want different results and what you have been trying in the past always turns out the same, then you must do something different! Guerrilla marketing is what you need to do differently.

Go after your audience with fervor and diligence, but think outside the box to get the results you desire and the exposure for your music that you need. Wishing you the greatest of successes! Jaci Rae - "The Rae of Hope TM" Copyright 2006 Jaci Rae

Jaci Rae is the #1 Best Selling author of "Winning Points with the Woman in Your Life One Touchdown at a Time" ISBN 0974622907 and "The Indie Guide To Music, Marketing and Money" ISBN 978-0-9746229-4-1 as well as the host of the Jaci Rae show. To hear Jaci's popular show, with some of the top behind the scenes as well as famous bands go to: http://www.jacirae.com click on the weekly show link.